MSApps — AI-first development house
Customer story

A feature set estimated at five to seven weeks, delivered in three

How SmartLink used AutoPilot — MSApps' supervised Claude agents — to significantly lower the time it takes to deliver a new set of features.

5–7 weeks estimated 3 weeks delivered
At a glance
Client

SmartLink — an AutoPilot customer. Led by Yoav Badash, CEO — masakal.co.il.

Partner

MSApps LTD, led by Michal Shatz — partner in the Anthropic Claude Partner Network.

Scope

A new set of product features, carried from written ticket to reviewed, tested, deployed code.

Built on

AutoPilot — Claude agents working the team's own board under the SOSA supervision principles MSApps publishes.

The challenge

SmartLink wanted to develop a set of new features quickly. Estimated first, that work came back at five to seven weeks.

That is the shape of the problem AutoPilot is built for: more delivery in front of a team than calendar time to spend on it.

How AutoPilot works

The team's own board stays the source of truth. AutoPilot picks work up from the tickets a team already writes — there is no new process to move to in order to get the speed.
Agents carry each ticket end to end: implementation, its own pull request, then through code review, QA and deploy — one ticket, one change, one reviewable diff.
Human gates stay in place. Review, QA and production sign-off remain lanes a person owns. Supervision is the point of the method, and it is what makes the speed safe to accept.
Parallelism a single team cannot buy. Independent tickets progress at the same time instead of queueing behind one another.

The outcome

Work first estimated at five to seven weeks was delivered in three.

A significantly lower delivery time for new sets of features, in the client's own words.

Code review and QA stayed in the path to production — the method does not trade them for speed.

Two to four weeks of calendar time saved against the original estimate.

“We significantly lowered the amount of time it takes to deliver new sets of features.”

— Yoav Badash, CEO · masakal.co.il
In their words

“A taste of the future of app development.”

“We wanted to develop a set of features quickly. AutoPilot saved us that precious time.”

— Yoav Badash, CEO · masakal.co.il
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