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MSApps pioneers AI-first development, combining Claude, custom AI agents, and cutting-edge mobile technologies to build intelligent digital experiences. From iOS applications to connected IoT ecosystems, we engineer products designed for the future.
Every engagement is led by a Claude Certified Architect and starts small: a scoped pilot that proves value in weeks, then a plan your leadership can fund.
A Claude Certified Architect and our engineers embed with your team, pick the first use case with you, and ship it on your systems and data. You get working agents in production and a team that knows how to run them.
Legacy systems in COBOL, VB6, .NET Framework, AngularJS, PHP 5, Java 8 and more go in; a plan comes out: a pattern, a road and a pilot. Uplift, transform or reimagine, with Claude Code doing the heavy lifting and our engineers owning the result.
Agents that take on the repetitive core of your operation: intake, documents, customer service, reporting and the workflows between your systems, with human-in-the-loop controls where judgment matters.
MSApps is Certified in the Claude Partner Network. It is the team behind OpsAgents.AI and 30+ open-source Claude plugins, with a Claude Certified Architect on staff.
Comprehensive AI and development solutions tailored to transform your vision into intelligent, scalable products.
Custom AI agents, Claude API integration, intelligent workflow automation, and autonomous decision-making systems.
Custom LLM solutions, RAG pipelines, fine-tuning, prompt optimization, and enterprise AI infrastructure.
Custom Model Context Protocol servers and Claude plugins that connect the model to your systems and data.
Claude running inside your own cloud perimeter — deployed through Amazon Bedrock, Google Cloud Vertex AI or Microsoft Foundry — so prompts and data stay in your environment. We design the deployment, wire your agents and MCP servers into it, and hand over the governance, monitoring and access controls your security team signs off on.
Native iOS apps with Swift and SwiftUI. High-performance, user-centric mobile experiences for iPhone and iPad.
Kotlin and Jetpack Compose native Android apps. Scalable, modern applications with optimal performance.
React, Node.js, cloud architecture. Modern web platforms built for scale, performance, and user engagement.
BLE, WiFi integration, embedded systems, and hardware connectivity. Smart devices powered by intelligent software.
MSApps has evolved beyond adopting AI. We architect intelligence into every solution, making AI a foundational part of how we solve problems.
Model selection, context architecture and cost/latency tuning across the Claude family.
System prompts, tool definitions and eval-backed iteration — versioned and tested like code.
Retrieval pipelines over your documents and data, with accuracy you can measure.
Multi-step agents with monitoring, guardrails and human-in-the-loop controls.
Image processing and ML pipelines embedded in mobile and IoT products.
Our group's agent platform for deploying, monitoring and governing Claude agents in production — the proving ground for the methodology we bring to client work.
See the platformView all workPartnerTV · Chik · 60+ more →
In client production, our agent platform answers shoppers on Yucca's Shopify store.
“Michal Shatz and MSApps turned Claude from a clever assistant into a disciplined editorial partner for my books. She built a system that holds my rules — my Hebrew voice, my citation standards, my chapter structure — across every session, so I never have to teach my own style twice. For an author who cannot afford a single invented source, that is everything.”
“We wanted to develop a set of features quickly. AutoPilot saved us that precious time. … We significantly lowered the amount of time it takes to deliver new sets of features.”
Bedarko's driver app, dispatcher side and DriverBot for Or HaChochma — 60% less delivery time than estimated and more than 80 tickets shipped in six months, delivered with AutoPilot, MSApps' supervised Claude agents.
Founded in 2010, MSApps emerged from a vision to build exceptional digital products. Over 16 years, we've evolved from a mobile-first agency into an AI-native software development powerhouse, with a team of 40+ specialists in Herzliya handling everything from discovery to long-term maintenance.
Yes. MSApps is Certified in the Claude Partner Network. It has a Claude Certified Architect on the team and 30+ open-source Claude plugins maintained publicly. We build autonomous agents on our SOSA methodology and embed Claude directly into our clients' business workflows.
They own the AI architecture: model and context strategy, tool and MCP design, evaluation harnesses, guardrails, and cost/latency budgets — then stay with the product through deployment and iteration alongside the mobile, web and backend teams.
MSApps is an Israeli software development house, building since 2010. We develop mobile apps, web applications, IoT solutions, and AI automation for leading companies — a team of 40+ specialists in Herzliya, handling everything from discovery to long-term maintenance.
Yes. It is one of our core specialties: business automation, autonomous AI agents, and end-to-end AI integrations, built on our SOSA methodology and the Claude plugins we develop.
It depends on scope, complexity, and platforms. Most projects start with a short discovery phase that ends in an accurate quote. Talk to us and we'll build an estimate that fits your budget and goals.
We build for iOS and Android (native and cross-platform), web applications, IoT, and the AI/autonomous-agent layer — with the same team supporting the product across its full lifecycle.
Simple. Send us a message through the contact form, we'll set up a short discovery call, and come back with a recommended approach and timeline. Our offices are at Galgalei HaPlada 6, Herzliya.
Ready to transform your vision into an intelligent product? Get in touch and we'll put a Claude Certified Architect on the first call.
