MSApps — Development House
Claude Partner Network Member Certified Claude Architects

Build Intelligent Digital Products That Think

MSApps pioneers AI-first development, combining Claude, custom AI agents, and cutting-edge mobile technologies to build intelligent digital experiences. From iOS applications to connected IoT ecosystems, we engineer products designed for the future.

20+
Open-source Claude plugins
16+
Years shipping software
60+
Enterprise clients
Anthropic Claude Partner Network member
Certified Claude Architects
20+ open-source Claude plugins
Custom MCP servers
OpsAgents.AI
SOSA agent methodology
Herzliya, Israel · since 2010
Anthropic Claude Partner Network member
Certified Claude Architects
20+ open-source Claude plugins
Custom MCP servers
OpsAgents.AI
SOSA agent methodology
Herzliya, Israel · since 2010
Live demos
OpsAgents AI

Don't read about the agents. Talk to them.

Every agent below runs on OpsAgents AI — our group's agent platform. One is an industry demo we built to show the pattern; the other two are live surfaces we run ourselves. In client production, the same agent answers shoppers on Yucca's Shopify store. Open one in-page and ask it anything; the quoted exchanges are real transcripts from these exact endpoints.

Construction OpsAgents AI Industry demo · English

Custom-home contractor — South Florida

A demo agent for a high-ticket builder — the company in it is a demo persona, not a client. Qualifies a buyer in the first two turns: site, style, budget, then routes to a consultation.

VisitorWe're planning a custom home in Miami. What does [the builder] actually handle end to end?

Agent“…we mean providing a single, accountable team from concept to keys. …With over $200 million in delivered projects across South Florida, we have the track record to make the process seamless. …do you already have a lot selected in Miami, or are you currently looking for the right site?”

Talk to it in-page →
On a live site OpsAgents AI English · qualifies inbound

MSApps — the agent running on our own front door

Not a sandbox: this is the assistant handling real inbound on msapps.mobi. Opens in-page, right here.

VisitorCan you build an AI agent that answers our customers on WhatsApp?

Agent“Yes, MSApps can definitely build an AI agent for WhatsApp. Our AI & Automation division specializes in creating custom AI solutions, including agents for customer service. …could you tell me a bit about what kind of tasks you envision this AI agent handling for your customers?”

Try it in-page →
Our product OpsAgents AI English · live product

Maya — the agent you would actually deploy

The product itself, running at maya.opsagents.agency — the same agent a client installs on their own site, with lead capture already wired.

What it does

Answers from your own content · recommends the right product or service · wins back visitors about to leave · captures name, email and phone, and sends every lead to your inbox and admin board.

Open Maya in-page →
All three run on OpsAgents AI — the MSApps group's agents platform
MSApps — Claude Certified Architect, verified by Credly

Claude Partner Network Member.
Certified Claude Architects.

MSApps is a member of the Anthropic Claude Partner Network — the team behind OpsAgents.AI and 20+ open-source Claude plugins, with Certified Claude Architects on staff.

Certified Claude Architects Custom MCP servers 20+ Claude plugins SOSA agent methodology Claude Certification Trainer ↗
Cutting-edge AI research

AI at Our Core

MSApps has evolved beyond adopting AI. We architect intelligence into every solution, making AI a foundational part of how we solve problems.

✓Certified Claude development: Claude Partner Network certified architects, advanced Claude API integration
✓MCP Server Development: custom Model Context Protocol implementations
✓AI Security & Ethics: responsible AI practices, alignment research
✓Computer Vision: advanced image processing and ML pipelines
✓Natural Language Processing: text understanding, generation, semantic analysis
✓Autonomous Agents: multi-step reasoning and decision-making systems
I want that→

Core AI Capabilities

Claude API & LLMs+
Model selection, context architecture and cost/latency tuning across the Claude family.
Prompt Engineering+
System prompts, tool definitions and eval-backed iteration — versioned and tested like code.
RAG & Knowledge Systems+
Retrieval pipelines over your documents and data, with accuracy you can measure.
Autonomous Agents+
Multi-step agents with monitoring, guardrails and human-in-the-loop controls.
Computer Vision & ML+
Image processing and ML pipelines embedded in mobile and IoT products.
Services

Claude-first engineering, end to end

Comprehensive AI and development solutions tailored to transform your vision into intelligent, scalable products.

Claude

AI Agents & Automation

Custom AI agents, Claude API integration, intelligent workflow automation, and autonomous decision-making systems.

Claude

LLM Integration

Custom LLM solutions, RAG pipelines, fine-tuning, prompt optimization, and enterprise AI infrastructure.

Claude

MCP & Plugins

Custom Model Context Protocol servers and Claude plugins that connect the model to your systems and data.

Claude

Claude Self-Hosted

Claude running inside your own cloud perimeter — deployed through Amazon Bedrock, Google Cloud Vertex AI or Microsoft Foundry — so prompts and data stay in your environment. We design the deployment, wire your agents and MCP servers into it, and hand over the governance, monitoring and access controls your security team signs off on.

Book a demo→
Mobile

iOS Development

Native iOS apps with Swift and SwiftUI. High-performance, user-centric mobile experiences for iPhone and iPad.

Mobile

Android Development

Kotlin and Jetpack Compose native Android apps. Scalable, modern applications with optimal performance.

Platform

Full Stack & Web

React, Node.js, cloud architecture. Modern web platforms built for scale, performance, and user engagement.

Hardware

IoT & Connected Devices

BLE, WiFi integration, embedded systems, and hardware connectivity. Smart devices powered by intelligent software.

Discuss your scope→
Trusted by 60+ leading companies

Leading enterprises across healthcare, cybersecurity, finance and beyond partner with MSApps.

Matrix
Autodesk
Theranica
Personetics
Cynet
Tel Aviv University
Selected work

A few projects from our portfolio

Leading clients across mobile, web, AI & IoT.

OpsAgent — production Claude agents platform dashboard
Claude agentsIn-house AI platform

OpsAgent — a platform for production Claude agents

Our own platform for deploying, monitoring and governing Claude agents in production — the proving ground for the methodology we bring to client work.

 My LEXUS Israel — official customer app screens
Automotive

My LEXUS Israel — the official customer app

UI/UX + native iOS & Android.

 Theranica companion app and FDA-cleared wearable device
MedTech

Theranica — companion app for an FDA-cleared wearable

Companion app + sensor integration.

 Masakal dispatch SaaS admin dashboard
Logistics / Cleantech

Masakal — dispatch SaaS for waste-haul trucks

SaaS + driver app + admin dashboard.

 View all work PartnerTV · Chik · 60+ more →
Customer storyClaude editorial system · Publishing

“Michal Shatz and MSApps turned Claude from a clever assistant into a disciplined editorial partner for my books. She built a system that holds my rules — my Hebrew voice, my citation standards, my chapter structure — across every session, so I never have to teach my own style twice. For an author who cannot afford a single invented source, that is everything.”

— Dr. Efrat Liraz, psychotherapist and author, founder of the “From Addiction to Redemption” institute Read the full story →
Customer storyAutoPilot · 5–7 weeks estimated → 3 weeks delivered

“We wanted to develop a set of features quickly. AutoPilot saved us that precious time. … We significantly lowered the amount of time it takes to deliver new sets of features.”

— Yoav Badash, CEO, SmartLink Read the full story →
About MSApps

From mobile-first agency to certified Claude practice

Founded in 2010, MSApps emerged from a vision to build exceptional digital products. Over 16 years, we've evolved from a mobile-first agency into an AI-native software development powerhouse.

Based in Herzliya, Israel, we've partnered with 60+ companies across healthcare, finance, cybersecurity, insurance, travel, and education sectors — a team of 40+ specialists handling everything from discovery to long-term maintenance.

Our unique outsourcing model combines deep technical expertise with genuine partnership. We don't just deliver code — we collaborate to solve complex problems and drive innovation.

Today MSApps builds AI-first products as a member of the Anthropic Claude Partner Network. From Claude API integration to autonomous agents and custom MCP servers, our certified architects are engineering the next generation of intelligent applications.

16+
Years of excellence
60+
Enterprise clients
40+
Specialists in Herzliya

Our philosophy

We believe technology should amplify human potential. Every product we build is designed with intention: to solve real problems, delight users, and create lasting value.

Why partner with MSApps

→Certified Claude Architects, not AI tourists
→AI expertise meets proven mobile & web excellence
→End-to-end ownership from design to deployment
→Collaborative partnership, not just vendors
→Proven track record with enterprises and startups
FAQ

Frequently asked questions

Is MSApps part of the Anthropic Claude Partner Network?+
Yes. MSApps is a member of the Anthropic Claude Partner Network, with Certified Claude Architects on the team and 20+ open-source Claude plugins maintained publicly. We build autonomous agents on our SOSA methodology and embed Claude directly into our clients' business workflows.
What does a Certified Claude Architect actually do on my project?+
They own the AI architecture: model and context strategy, tool and MCP design, evaluation harnesses, guardrails, and cost/latency budgets — then stay with the product through deployment and iteration alongside the mobile, web and backend teams.
What does MSApps do?+
MSApps is an Israeli software development house, building since 2010. We develop mobile apps, web applications, IoT solutions, and AI automation for leading companies — a team of 40+ specialists in Herzliya, handling everything from discovery to long-term maintenance.
Do you do AI automation and autonomous agents?+
Yes. It is one of our core specialties: business automation, autonomous AI agents, and end-to-end AI integrations, built on our SOSA methodology and the Claude plugins we develop.
How much does an app cost?+
It depends on scope, complexity, and platforms. Most projects start with a short discovery phase that ends in an accurate quote. Talk to us and we'll build an estimate that fits your budget and goals.
Which platforms do you build for?+
We build for iOS and Android (native and cross-platform), web applications, IoT, and the AI/autonomous-agent layer — with the same team supporting the product across its full lifecycle.
How do we start a project with MSApps?+
Simple. Send us a message through the contact form, we'll set up a short discovery call, and come back with a recommended approach and timeline. Our offices are at Galgalei HaPlada 6, Herzliya.
Contact

Let's build together

Ready to transform your vision into an intelligent product? Get in touch and we'll put a Certified Claude Architect on the first call.

Address
Galgalei HaPlada 6
Herzliya, Israel
Phone
054-425-5549
Quick connect

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