MSApps — Development House
Preferred Services Partner Certified Claude Architects

Build Intelligent Digital Products That Think

MSApps pioneers AI-first development, combining Claude, custom AI agents, and cutting-edge mobile technologies to build intelligent digital experiences. From iOS applications to connected IoT ecosystems, we engineer products designed for the future.

20+
Open-source Claude plugins
16+
Years shipping software
60+
Enterprise clients
Preferred Services Partner — Claude Partner Network
Verified credentials
Preferred Services Partner —
Anthropic Claude Partner Network

The team behind OpsAgents.AI and 20+ open-source Claude plugins. Certified Claude Architects on staff, embedding Claude directly into our clients' business workflows.

✓Certified Claude API & agent architecture
✓Custom MCP server development
✓SOSA methodology for autonomous agents
Preferred Services Partner · Claude Partner Network
Certified Claude Architects
20+ open-source Claude plugins
Custom MCP servers
OpsAgents.AI
SOSA agent methodology
Herzliya, Israel · since 2010
Preferred Services Partner · Claude Partner Network
Certified Claude Architects
20+ open-source Claude plugins
Custom MCP servers
OpsAgents.AI
SOSA agent methodology
Herzliya, Israel · since 2010
Preferred Services Partner — Claude Partner Network

Preferred Services Partner.
Certified Claude Architects.

MSApps is a Preferred Services Partner in the Anthropic Claude Partner Network — the team behind OpsAgents.AI and 20+ open-source Claude plugins, with Certified Claude Architects on staff.

Certified Claude Architects Custom MCP servers 20+ Claude plugins SOSA agent methodology Claude Certification Trainer ↗
Cutting-edge AI research

AI at Our Core

MSApps has evolved beyond adopting AI. We architect intelligence into every solution, making AI a foundational part of how we solve problems.

✓Certified Claude development: Claude Partner Network certified architects, advanced Claude API integration
✓MCP Server Development: custom Model Context Protocol implementations
✓AI Security & Ethics: responsible AI practices, alignment research
✓Computer Vision: advanced image processing and ML pipelines
✓Natural Language Processing: text understanding, generation, semantic analysis
✓Autonomous Agents: multi-step reasoning and decision-making systems
I want that→

Core AI Capabilities

Claude API & LLMs+
Model selection, context architecture and cost/latency tuning across the Claude family.
Prompt Engineering+
System prompts, tool definitions and eval-backed iteration — versioned and tested like code.
RAG & Knowledge Systems+
Retrieval pipelines over your documents and data, with accuracy you can measure.
Autonomous Agents+
Multi-step agents with monitoring, guardrails and human-in-the-loop controls.
Computer Vision & ML+
Image processing and ML pipelines embedded in mobile and IoT products.
Services

Claude-first engineering, end to end

Comprehensive AI and development solutions tailored to transform your vision into intelligent, scalable products.

Claude

AI Agents & Automation

Custom AI agents, Claude API integration, intelligent workflow automation, and autonomous decision-making systems.

Claude

LLM Integration

Custom LLM solutions, RAG pipelines, fine-tuning, prompt optimization, and enterprise AI infrastructure.

Claude

MCP & Plugins

Custom Model Context Protocol servers and Claude plugins that connect the model to your systems and data.

Mobile

iOS Development

Native iOS apps with Swift and SwiftUI. High-performance, user-centric mobile experiences for iPhone and iPad.

Mobile

Android Development

Kotlin and Jetpack Compose native Android apps. Scalable, modern applications with optimal performance.

Platform

Full Stack & Web

React, Node.js, cloud architecture. Modern web platforms built for scale, performance, and user engagement.

Hardware

IoT & Connected Devices

BLE, WiFi integration, embedded systems, and hardware connectivity. Smart devices powered by intelligent software.

Discuss your scope→
Trusted by 60+ leading companies

Leading enterprises across healthcare, cybersecurity, finance and beyond partner with MSApps.

wordmark grid —
drop client logo files here
Matrix
Autodesk
Theranica
Personetics
BlueSnap
Tel Aviv University
Zemingo
Pima
FairFly
Ananey
Commit
Cynet
Bookaway
Applicaster
SwitchBee
Prospera
myCheck
Drippler
Selected work

A few projects from our portfolio

Leading clients across mobile, web, AI & IoT.

product shot — OpsAgent dashboard
Claude agentsIn-house AI platform

OpsAgent — a platform for production Claude agents

Our own platform for deploying, monitoring and governing Claude agents in production — the proving ground for the methodology we bring to client work.
app screens
Automotive

My LEXUS Israel — the official customer app

UI/UX + native iOS & Android.
device + app
MedTech

Theranica — companion app for an FDA-cleared wearable

Companion app + sensor integration.
dashboard
Logistics / Cleantech

Masakal — dispatch SaaS for waste-haul trucks

SaaS + driver app + admin dashboard.

 View all work PartnerTV · Chik · 60+ more →
About MSApps

From mobile-first agency to certified Claude practice

Founded in 2010, MSApps emerged from a vision to build exceptional digital products. Over 16 years, we've evolved from a mobile-first agency into an AI-native software development powerhouse.

Based in Herzliya, Israel, we've partnered with 60+ companies across healthcare, finance, cybersecurity, insurance, travel, and education sectors — a team of 40+ specialists handling everything from discovery to long-term maintenance.

Our unique outsourcing model combines deep technical expertise with genuine partnership. We don't just deliver code — we collaborate to solve complex problems and drive innovation.

Today MSApps builds AI-first products as a Preferred Services Partner in the Anthropic Claude Partner Network. From Claude API integration to autonomous agents and custom MCP servers, our certified architects are engineering the next generation of intelligent applications.

16+
Years of excellence
60+
Enterprise clients
40+
Specialists in Herzliya

Our philosophy

We believe technology should amplify human potential. Every product we build is designed with intention: to solve real problems, delight users, and create lasting value.

Why partner with MSApps

→Certified Claude Architects, not AI tourists
→AI expertise meets proven mobile & web excellence
→End-to-end ownership from design to deployment
→Collaborative partnership, not just vendors
→Proven track record with enterprises and startups
FAQ

Frequently asked questions

Is MSApps an Anthropic / Claude partner?+
Yes. MSApps is a Preferred Services Partner in the Anthropic Claude Partner Network, with Certified Claude Architects on the team and 20+ open-source Claude plugins maintained publicly. We build autonomous agents on our SOSA methodology and embed Claude directly into our clients' business workflows.
What does a Certified Claude Architect actually do on my project?+
They own the AI architecture: model and context strategy, tool and MCP design, evaluation harnesses, guardrails, and cost/latency budgets — then stay with the product through deployment and iteration alongside the mobile, web and backend teams.
What does MSApps do?+
MSApps is an Israeli software development house, building since 2010. We develop mobile apps, web applications, IoT solutions, and AI automation for leading companies — a team of 40+ specialists in Herzliya, handling everything from discovery to long-term maintenance.
Do you do AI automation and autonomous agents?+
Yes. It is one of our core specialties: business automation, autonomous AI agents, and end-to-end AI integrations, built on our SOSA methodology and the Claude plugins we develop.
How much does an app cost?+
It depends on scope, complexity, and platforms. Most projects start with a short discovery phase that ends in an accurate quote. Talk to us and we'll build an estimate that fits your budget and goals.
Which platforms do you build for?+
We build for iOS and Android (native and cross-platform), web applications, IoT, and the AI/autonomous-agent layer — with the same team supporting the product across its full lifecycle.
How do we start a project with MSApps?+
Simple. Send us a message through the contact form, we'll set up a short discovery call, and come back with a recommended approach and timeline. Our offices are at Galgalei HaPlada 6, Herzliya.
Contact

Let's build together

Ready to transform your vision into an intelligent product? Get in touch and we'll put a Certified Claude Architect on the first call.

Address
Galgalei HaPlada 6
Herzliya, Israel
Phone
054-425-5549
Quick connect

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